Air India introduces a fresh global brand identity, including a new logo, updated aircraft livery, and a redesigned 'Maharaja' emblem.
Air India, the country’s oldest airline, unveiled a new logo and stylish aircraft look in a lively event in New Delhi. The Tata Group’s airline replaced its old red curved window designs with a modern look. The tail fin now features shades of gold, red, and purple, while the underbelly showcases a bold red and gold design with the airline’s name.
Air India announced that its new identity will first appear on the upcoming Airbus SE A350 jets scheduled for later this year. Crafted by FutureBrand, this fresh appearance is set to enhance Air India’s standing in global aviation, as highlighted by CEO Campbell Wilson during the event.
Air India‘s new brand identity was created in collaboration with brand transformation firm FutureBrand. Tata Sons Chairman N Chandrasekaran explained that the logo, featuring the iconic window, symbolizes endless possibilities, progressiveness, and confidence. Travelers will see the new logo from December 2023 onward, as the airline plans to introduce an entirely new long-haul fleet by the end of 2026.
Earlier this year, Air India ordered 470 aircraft from Airbus and Boeing at a cost of $70 billion (according to published list prices). Deliveries will commence in November this year.
As part of its transformation strategy, the airline will lease and purchase 20 wide-body aircraft this year. Additionally, a $400 million project to fully renovate the interiors of its existing fleet of 43 widebody aircraft will start in mid-next year.
The carrier aims to upgrade 33% of its wide-body fleet by March 2024.
Taking over the struggling Air India, Tata Group assumed control in January 2022.
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